SEO is a fairly new marketing concept developed by self-taught marketers who kept on trying new strategies until something clicked for their website. These marketers then repeated their stories through blog posts, podcasts, conferences, presentations, and social media. Soon enough, their followers accepted these strategies as facts because, after all, ‘if it ranks well on Google, it must be true!’ Over time, these stories, aka strategies, became facts. Nobody really questioned them because the source seemed legit and even came to be considered best practice. But it’s 2023, and high time some of these are busted.