Website development is essential for your business to generate more business and make your brand known to everyone. You can do it on your own, but it takes time and patience to learn the ropes and understand how to establish a strong web presence. Rather, it makes sense to hire a professional team that can help you avoid the costly mistakes that you are likely to make as a novice. If you’re on the fence about choosing web development packages for small businesses, here are a few tips to help you.
How Does A Web Development Company Help?
Before finding a good web development company in Chennai, you must first understand their scope of work. While there’s a lot that goes into building and developing a website, there are a few things that stand out. We’ve listed them for you:
Structure The Website
Websites that are intuitive have a high bounce rate. It means that when users enter your website, they must know exactly what to do and where to go. They should be able to focus on their task without stopping. The easier your website is to navigate, the more people use it.
A web development team helps build an Information Architecture whereby your content is organised and structured in such a way that people’s attention is directed to tasks that are important. But more importantly, it is intuitive to the end user and not to the designer or you, the website owner.
Our strength lies in the fact that we’re more tuned to the world around us. We put ourselves in the shoes of the end user so that everyone irrespective of their computer skills can use the interface.
Design And Build The Website
This is obvious, but the challenge lies in finding people who can build a functional website. They must take you through the process of discovery, wireframes, and design and then turn those designs into a functional website. There are plenty of free website builder platforms, but they’re all right as long as you don’t need a one-page website that isn’t going to be your storefront. If you are a small or mid-sized business needing online credibility, you must work with a professional web development company. The free website builders lack the scalability and customization required to incorporate advanced business functions to ensure a seamless browsing experience for users. With a well-designed custom-built website, users can navigate easily, making it attractive for users and search engines.
Hosting And Maintenance
With time and change, all systems start falling apart. Even websites need some TLC so that it performs better on Google and, more importantly, for your users. Remember, the internet and the people using it are changing all the time; for your website to do the job it needs to do, it must evolve and stay relevant to the audience. A web development company can help you with the maintenance so that you don’t have to track security and bug updates, check for downtime, or troubleshoot present and potential problems.
The company also helps choose hosting options to ensure your website runs 24×7 and efficiently. Their scope of work also involves identifying broken links, flagging security vulnerabilities, and addressing content issues that can fixed before dragging down search results.
SEO Optimization
You need to optimise your website for search engines so that it is easy to be found by search engine bots and ranks in the first few places for chosen keywords. But that’s not all – you need help choosing the specific phrases and terms, aka keywords, that your customers are likely using to find services that you provide.
Factors When Deciding on Choosing A Web Development Company in Chennai
Here are some of the factors that you must consider when choosing a professional website development company:
What Type Of Website Do You Need?
Before choosing a web development company, you must be sure about the type of website you need. For instance, if you’re an e-commerce business, you’ll need a team to handle e-commerce transactions. And if you’re a research-based company, you’ll need a website that showcases case studies. Does your website need specific integrations to account for the new site? Do you need a website need a robust resource centre? Make your choice after thinking thoroughly about what you need in a website.
How Much Hands-On Support You’ll Need?
Do you need a web development company that will only put up the website for you and leave it at that after training you on basic website maintenance? Or do you need a digital marketing partner who helps you maintain the site and guides you through the marketing process? Think about the level of support you’ll need after the website is up and running.
As a full-service web development company in Chennai, we cover the entire gamut of services, including building, maintenance, hosting, SEO, and even social media marketing.
Do You Share The Same Ethos?
When choosing a web development company, it’s important to look for like-minded partners who share a similar value system. Look for providers who have a deep understanding of the services you require. We suggest sitting down with the web development team to ensure you are on the same page about the different aspects of the projects, viz., ways of working, communication channels, deadlines, reporting, etc.
What To Look For in A Web Development Company?
- Industry Expertise: Website development isn’t a one-size-fits-all solution. Look for companies willing to customize their services to fit your needs. Such companies have experience in building template-based websites and are likely to understand your needs better.
- Flexibility: Naturally, your needs will change during the project. You need a company that can adapt to these requirements.
- Creativity: A creative website helps you stand out from the competition, providing a unique experience to users.
Roles Played By Different Professionals in A Web Development Project
A good web application requires professionals who understand their role and have the necessary skills to achieve the client’s business objectives. Typical roles in a web development team include:
- Project Manager: A project manager’s job is to keep the bigger picture in mind. They discuss requirements with the client, plan the project blueprint, define the scope, deadline, budget, resources, testing, maintenance, etc.
- Front-end Developer: The front-end developer provides codes to implement customer-facing features, ensuring the user interface is seamless and responsive.
- Back-end Developer: They work on the server side of the website, ensuring the website works as designed.
- UI/UX Designer: They are responsible for the look and feel of the website by understanding the user’s psychology and walking in their shoes.
- QA Testing: Quality Assurance testers ensure team members comply with project standards, look for bugs, and compile test reports.
Questions to Ask When Evaluating Potential Web Development Partners
What Is the Potential Cost of The Project?
Naturally, this is the first thing that’ll come up on the discussion table, but you must look beyond the final price quote. For instance, check with the team if their’s is a fixed bid or a sliding scale. More importantly, how much do they charge per hour, and if it changes based on the resources used? What is the quote for ongoing support? And if you are planning to hire them for ongoing support, will they bill you monthly or on an ad hoc basis? Is there a required contract length? What are the aspects covered during support? How much is the cost of ongoing hosting? Get a detailed breakdown of all the charges to avoid confusion at a later date.
Our web development company in Chennai offers packages from INR 18,000 to INR 45,000, with international standard premium website development services starting from INR 60,000. We will be more than happy to break down these charges for you – call now to schedule a free, no-obligation consultation.
Do You Have References And Work Samples?
Ask for references and reach out to those people to see if their experience was positive and, more importantly, in line with what you’re seeking in a web development company. Also, ensure the references match up with the online reviews and testimonials you read about them on Google.
Check their website for samples to see if the designs are good and in line with what you’re looking. Are these websites easy to navigate? If so, you’re on the right track.
How Much Experience Do You Have?
Remember to check with them about the relevant experience of their team. Does the team have experience working with software development or e-commerce websites? Have they designed websites with a strong mobile presence? Do the developers have the required credentials and certifications? Or is it run by weekend warriors just hobby-hopping their way through work?
What Type Of Web Hosting Service Do You Use?
A robust web hosting service is important to help you scale the traffic as the website grows. Check with them about web hosting packages and the services involved in these packages.
We use AWS Server for hosting as it is reliable, easy to use, and secure. Our hosting services also include VPS and shared hosting, depending on your budget and requirements.
Why Is Web Development Important For Business?
You need a strong web development partner to put your business in front of your audience and encourage them to use your services. Web development helps increase online presence and generate revenue. A web development company not only helps build a strong and intuitive website but also creates a robust SEO that is search engine and user-friendly. The team knows how to generate the right type of traffic so as to drive up your conversion rate. They also help build a strong brand identity and keep the website updated with the latest UX best practices.
But that’s not all. A web development company’s scope can cover other areas of business. For instance, if you need a robust CMS, the team can suggest one that’s right for you in terms of cost and scalability.
What Are the Common Roadblocks That You Will Likely Face During Website Development?
- Late Deliverables: Every time a delay occurs, resources are wasted. One of the main reasons this happens is because of poor-prioritisation.
- Not Understanding The Client’s Requirements: Developers must spend time understanding the client’s problems by asking relevant questions, actively listening, clarifying the objectives, and underlying the expectations of the project.
- Lack Of Confidentiality: Without an ironclad non-disclosure agreement, it is difficult to hold the web development company accountable.
- High Attrition Rate: A fleeting staff not only stalls the project but also hampers focus on key deliverables. You’ll have to explain all the details to the new team members and ensure they’re on the same page.
- Poor Project Management: Poor project management affects the final product. You’ll end up rushing a task, doing multiple things at a time, and the staff may not have enough time to complete them properly.
- Poor Communication: Communication is especially important when a project involves multiple people from different backgrounds and skill sets.
Why Choose Wizi Digital As Your Web Development Partner?
With a combined experience of over 5 decades, we can safely say that we are one of the best web development companies in Chennai. Having built hundreds of websites for clients in India and abroad, we promise to be a great solution provider.
A Comprehensive Team
Our web development team includes a project manager, business analyst, graphic designer, lead developer, senior developer, junior developer, QA engineers, content writers, and hosting experts to handle every aspect of your website building and development.
Transparency
What you see is what you get at Wizi Digital. You don’t have to second guess our commitments and never have to pay for anything you don’t require.
Credentialed Team
You’ll be working with an experienced and credentialed team with all the necessary certifications.
Call us to schedule a free consultation to learn how we can help you elevate your business on the online platform. Explore Wizi Digital, your gateway to top-tier web development and digital marketing services. Visit us for a digital transformation today
